“We are proud to announce the Piaggio Fly 150 as Australia’s current number 1 scooter choice, a trend that reflects on the importance of the brand’s Italian heritage and savvy pricing”, highlighted Piaggio and Vespa Sales Manager Gavan Moody. “The Piaggio Zip 50 is also officially Australia’s number 1 choice in the 50cc market. No doubt that quality, great looks and economical running have appealed to many owners in this competitive segment”.

Vespa has also continued to dominate the premium end of the segment where traditional values, build quality and style have a more significant influence on choice. The Italian icon continues to pluck at the heart strings and takes their owners to a place beyond the daily grind. Piaggio brands, which includes Vespa, are the market leaders accounting for almost a quarter of all scooters sold in Australia.

“Consumers have demonstrated a genuine need to reduce their family expenditure. The 2nd car is more often being replaced with a scooter”, said Brand Manager Simon Gloyne. “We’ve clearly hit the right combination of quality and price. In 2012 we will expand even further into this segment with the new Typhoon in 125cc and 50cc engine sizes and the new big-wheeled Liberty 150ie”.

“The Fly 150 continues to impress with its success” commented Piaggio Sales Manager Gavan Moody.

“Not only was it the top selling scooter in its category again, it was also the 7th highest selling Road Bike overall, with a 68% increase in sales over last year”!

The ever popular Zip 50 was the 3rd highest selling scooter, no mean performance given the fierce competition.

“Increased petrol prices would have no doubt contributed to the upswing in scooter sales, but at the end of the day consumers recognise that when making the lifestyle choice of purchasing a scooter, they are far better off with a premium brand such as a Piaggio, which will not only provide peace of mind, and excellent re-sale value, but many years of trouble free scootering” said Moody.

purchasers will save an incredible $1000 on this fantastic commuter.

From the same people who bring you Vespa, the Italian made Piaggio X7 300 combines modern, compact styling with the performance of their advanced Quasar 300 low emission EFI motor. It’s a balanced scooter at ease on the freeway and on congested inner city streets.

The $1000 saving brings the price down to a very affordable  $6990 ride-away. But be quick as this offer on the X7 300 expires at the end of August and is only while stocks last.

]]> http://piaggio.com.au/2011/05/piaggio-x7-sales-blitz/feed/ 0 http://piaggio.com.au/2011/05/piaggio-%e2%80%98winter-warmers%e2%80%99-price-reductions/ http://piaggio.com.au/2011/05/piaggio-%e2%80%98winter-warmers%e2%80%99-price-reductions/#comments Fri, 13 May 2011 04:16:53 +0000 admin http://piaggio.com.au/?p=2449 Piaggio has just announced its ‘Winter Warmers’ price reductions!

“Temperatures may be falling, however the cost of living and fuel in particular continues to rise. This year the sale of scooters has experienced good growth, as scooters are an efficient and fun way to save time and fuel costs, so these reductions are well timed” commented Piaggio’s National Sales Manager Gavan Moody.

“The strong Australian dollar has provided significant pricing advantages for Aussie scooter purchasers and Piaggio has made it clear they will continue to pass these savings on wherever possible”.

“These price reductions represent reduced MLPs on some of our best selling Piaggio and Vespa models. The Italian brand is really a benchmark for scooters, so for the purchaser considering a scooter there has never been a better opportunity to experience the pleasure of owning a genuine Vespa , or the satisfaction of a contemporary styled Piaggio” said Moody.

The price reductions are effective immediately so see your local Piaggio / Vespa dealer for details.

“The Fly 150 continues to impress with its success” commented Piaggio Sales Manager Gavan Moody.

“Not only was it the top selling scooter in the category for the first quarter, it was also the 7th highest selling Road Bike overall, with an incredible 348 % increase in sales over last year”!

The ever popular Zip 50 was the 2nd highest selling scooter, and the 9th highest selling Road Bike overall, and the LX50 also made it into the top 10 in 8th position.

“Increased petrol prices would have no doubt contributed to the upswing in scooter sales, but at the end of the day consumers recognise that when making the lifestyle choice of purchasing a scooter, they are far better off with a premium brand such as a Piaggio / Vespa, which will not only provide peace of mind, and excellent re-sale value, but many years of trouble free scootering”

No.1 Selling scooter brand
No.1 Selling Scooter Fly 150
No.2 Selling Scooter ZIP 50
No.8 Selling Scooter LX 150
No.7 Selling Road Bike Fly 150
No.9 Selling Road bike ZIP 50

About Piaggio
The Piaggio company, nestled in the Tuscan countryside between Florence and Pisa, first invented scooters in 1946 when it produced the first-ever Vespa and helped liberate a war-torn Italy. Vespa remains the iconic scooter brand with its unique metal-bodied design. Today, Piaggio continues to produce scooters under the classic Vespa brand, the sporty Gilera brand and the contemporary Piaggio brand. In Australia, PS Importers is the sole importer of this iconic and popular range

About Vespa
Audrey Hepburn and Gregory Peck in “Roman Holiday” were only the first of a long series of international actors and actresses to be seen on the world’s most famous scooter. In photo shoots, films and on the set, the Vespa has been a “travel companion” for names like Raquel Welch, Ursula Andress, Geraldine Chaplin, Joan Collins, Jayne Mansfield, Virna Lisi, Milla Jovovich, Marcello Mastroianni, Charlton Heston, John Wayne, Henry Fonda, Gary Cooper, Anthony Perkins, Jean-Paul Belmondo, Nanni Moretti, Sting, Antonio Banderas, Matt Damon, Gérard Depardieu, Jude Law, Nicole Kidman, Eddie Murphy and Owen Wilson.

“The Fly 150 continues to impress with its success” commented Piaggio Sales Manager Gavan Moody.

“Not only was it the top selling scooter in the category for the first quarter, it was also the 7^th highest selling Road Bike overall, with an incredible 348 % increase in sales over last year”!

The ever popular Zip 50 was the 2^nd highest selling scooter, and the 9^th highest selling Road Bike overall, and the LX50 also made it into the top 10 in 8^th position.

“Increased petrol prices would have no doubt contributed to the upswing in scooter sales, but at the end of the day consumers recognise that when making the lifestyle choice of purchasing a scooter, they are far better off with a premium brand such as Piaggio / Vespa, which will not only provide peace of mind, and excellent re-sale value, but many years of trouble free scootering”

No.1 Selling scooter brand

No.1 Selling Scooter Fly 150

No.2 Selling Scooter ZIP 50

No.8 Selling Scooter LX 150

No.7 Selling Road Bike Fly 150

No.9 Selling Road bike ZIP 50

As always, Piaggio will be there showcasing our range of bikes including demo models.

The Piaggio brands proved once again to be the favourite choice for Australian scooter buyers. The Italian company achieved a market leading share of 21.9% (Dec YTD) with its Piaggio, Vespa and Gilera brands which are marketed separately because of their distinctively different styles.

Whilst Vespa continued to dominate the classic segment, Piaggio grew in the contemporary segment, the brands success in no small way attributed to Australia’s number 1 selling scooter the “Piaggio Fly” which is available in 125cc and 150cc versions.

“It was great to see the market stabilise after a few years of decline, with the 2010 market being up 0.6% on 2009” said Piaggio Brand Manager, Simon Gloyne, “although there has been a trend by consumers to be more budget conscious than pre-GFC times.

With the Fly we’ve been in the fortunate position to offer a quality product but still at a price that suits the budget buyer”.

Ends

Data source FCAI

Simon Gloyne
Brand Manager
P S Importers Pty Ltd.
20 Stubbs St Kensington Vic 3031

Piaggio
The Piaggio company, nestled in the Tuscan countryside between Florence and Pisa, first invented scooters in 1946 when it produced the first ever Vespa. Today, Piaggio continues to produce scooters under three brands: the classic Vespa, the sporty Gilera and the contemporary Piaggio. In Australia, the Piaggio brand offers an extensive range of quality Italian scooters from 50cc to 500cc. Piaggio is the choice for discerning commuters who insist on a modern design with the quality that can only come from 60 years experience as a specialised scooter company.

Vespa
There is only one Vespa and it remains the iconic scooter brand with its unique metal-bodied design. The first Vespa was invented in 1946 by the Piaggio company and helped liberate a war-torn Italy. Nestled in the Tuscan countryside between Florence and Pisa, Piaggio continues to produce scooters under three brands: the classic Vespa, the sporty Gilera and the contemporary Piaggio. In Australia, Vespa has an extensive range of quality Italian scooters from 50cc to 300cc. Audrey Hepburn and Gregory Peck in “Roman Holiday” were only the first of a long series of international actors and actresses to be seen on the world’s most famous scooter. In photo shoots, films and on the set, the Vespa has been a “travel companion” for names like Raquel Welch, Ursula Andress, Geraldine Chaplin, Joan Collins, Jayne Mansfield, Virna Lisi, Milla Jovovich, Marcello Mastroianni, Charlton Heston, John Wayne, Henry Fonda, Gary Cooper, Anthony Perkins, Jean-Paul Belmondo, Nanni Moretti, Sting, Antonio Banderas, Matt Damon, Gérard Depardieu, Jude Law, Nicole Kidman, Eddie Murphy and Owen Wilson.

Gilera
Gilera is dedicated to building high performance sporty scooters, characteristic of its GP heritage in the motorcycle arena. Gilera is produced by the Piaggio Company, which also produces scooters under the classic Vespa brand and the sporty

There has never been a better time than right now to get on a Gilera Fuoco Fuoco 500!

To celebrate the 2011 Ulysses AGM in Newcastle in March 2011, and to help members get there in style, Gilera have reduced the price of the Fuoco 500 down to just $12990 ride-away.

But the offer expires at the end of February 2011, so you’ve just got enough time to get on a Fuoco in readiness for the Ulysses AGM in March.

Visit www.gilera.com.au for the location of your nearest Gilera dealer.

About Piaggio
The Piaggio company, nestled in the Tuscan countryside between Florence and Pisa, first invented scooters in 1946 when it produced the first-ever Vespa and helped liberate a war-torn Italy. Vespa remains the iconic scooter brand with its unique metal-bodied design. Today, Piaggio continues to produce scooters under the classic Vespa brand, the sporty Gilera brand and the contemporary Piaggio brand. In Australia, PS Importers is the sole importer of this iconic and popular range.