Piaggio is now the number one brand in it’s own right, up 30.8% on the previous year. The brand has recently been strengthened to include new models such as the Typhoon 50 and 125 and the Liberty 150ie whilst the number one scooter in the country last year, the Fly 150, continues to be the top seller. The ranges starts from as little as $1790 MLP (for the Piaggio Zip 50), providing a price range for all consumers.

“There is no doubt that consumers are turning towards the known, established brands and the days of putting their trust in complete unknowns from who knows where, is virtually over”, said Brand Manager Simon Gloyne. “Piaggio has the best dealer network with the best service team and the best range of quality scooters in the business, and at price for everyone”.

 The “Vie della Moda” badge, inspired by the most famous street signs in the world’s glamour capitals, identifies the most elegant Vespa of all and, emblazoned on the shield back plate, instantly highlights the uniqueness of this alluring model.

 Powered by an ultra-modern and powerful 300 cc liquid cooled 4-stroke 4 valve engine with electronic injection and Euro3 compliant – the Vespa GTV “Vie della Moda” offers unrivalled flexibility and responsiveness thanks to the use of fuel injection, which also significantly curbs fuel consumption and both gas and sound emissions.

 The headlight mounted on the front mudguard of the GTV is a clear reference to the origins of the Vespa. And so is the handlebar, the simple exposed metal tube of the earliest Vespas that now reappears on the Vespa GTV “Vie della Moda”, and echoes the trend seen in today’s motorcycles.

 The two-seat saddle in eco-leather is elegant and comfortable, and as on the original Vespas, is split into two separate elements, while the precision crafted piping emphasises its silhouette. The particular colouring of the saddle is realised with elegant covering colour-coded with the vehicle in the refined “Marrone Etna”, the exclusive colour of the Vespa GTV “Vie della Moda”.

 The chrome finished, five spoke wheels further enhance one of the most elegant Vespas of all times.

 Available in Australia in August 2012. Limited availability.

Since its earliest days, there have always been sports versions of the Vespa, which were frequently used in both circuit racing and in major off-road competitions. The Sport version of the Vespa GTS Super offers a modern interpretation of this extraordinary competition heritage, which has written unforgettable chapters in Vespa history.

The Vespa Sport special edition is recognisable at first glance by a few distinctive and common characteristics such as the Vespa badge and the “S” on the front shield. The burnished “Super Sport” on the leg shield back plate, makes this special edition stand out even more.

The suspension gains a distinctive racing red finish for the front spring, a motorsports detail that makes the front view of the Vespa GTS Super even more aggressive. An aggressive front cowl emphasises the sporty character.

The Vespa GTS Super Sport is a blend of distinctiveness and character, as well as sportiness and performance. The 300 electronic injection engine brings out maximum aggressiveness, whether in the city or on country roads. The dedicated graphics and the sport saddle with white piping and thermobonding complete the sporty look of the Vespa GTS Super Sport.

The body, in steel, is the essence of the Vespa, and is distinguished by a “score” of personality: the right hand side now sports a large grille with horizontal slots – a clear reference to the most stylish Vespas of the past and gives a marked sporty touch to the side view of the vehicle. For 2012 the colour is Orange.

Australian release September 2012. Limited availability.

“We are proud to announce the Piaggio Fly 150 as Australia’s current number 1 scooter choice, a trend that reflects on the importance of the brand’s Italian heritage and savvy pricing”, highlighted Piaggio and Vespa Sales Manager Gavan Moody. “The Piaggio Zip 50 is also officially Australia’s number 1 choice in the 50cc market. No doubt that quality, great looks and economical running have appealed to many owners in this competitive segment”.

Vespa has also continued to dominate the premium end of the segment where traditional values, build quality and style have a more significant influence on choice. The Italian icon continues to pluck at the heart strings and takes their owners to a place beyond the daily grind. Piaggio brands, which includes Vespa, are the market leaders accounting for almost a quarter of all scooters sold in Australia.

“Consumers have demonstrated a genuine need to reduce their family expenditure. The 2nd car is more often being replaced with a scooter”, said Brand Manager Simon Gloyne. “We’ve clearly hit the right combination of quality and price. In 2012 we will expand even further into this segment with the new Typhoon in 125cc and 50cc engine sizes and the new big-wheeled Liberty 150ie”.

“The Fly 150 continues to impress with its success” commented Piaggio Sales Manager Gavan Moody.

“Not only was it the top selling scooter in its category again, it was also the 7th highest selling Road Bike overall, with a 68% increase in sales over last year”!

The ever popular Zip 50 was the 3rd highest selling scooter, no mean performance given the fierce competition.

“Increased petrol prices would have no doubt contributed to the upswing in scooter sales, but at the end of the day consumers recognise that when making the lifestyle choice of purchasing a scooter, they are far better off with a premium brand such as a Piaggio, which will not only provide peace of mind, and excellent re-sale value, but many years of trouble free scootering” said Moody.

purchasers will save an incredible $1000 on this fantastic commuter.

From the same people who bring you Vespa, the Italian made Piaggio X7 300 combines modern, compact styling with the performance of their advanced Quasar 300 low emission EFI motor. It’s a balanced scooter at ease on the freeway and on congested inner city streets.

The $1000 saving brings the price down to a very affordable  $6990 ride-away. But be quick as this offer on the X7 300 expires at the end of August and is only while stocks last.

]]> http://piaggio.com.au/2011/05/piaggio-x7-sales-blitz/feed/ 0 http://piaggio.com.au/2011/05/piaggio-%e2%80%98winter-warmers%e2%80%99-price-reductions/ http://piaggio.com.au/2011/05/piaggio-%e2%80%98winter-warmers%e2%80%99-price-reductions/#comments Fri, 13 May 2011 04:16:53 +0000 admin http://piaggio.com.au/?p=2449 Read more »]]> Piaggio has just announced its ‘Winter Warmers’ price reductions!

“Temperatures may be falling, however the cost of living and fuel in particular continues to rise. This year the sale of scooters has experienced good growth, as scooters are an efficient and fun way to save time and fuel costs, so these reductions are well timed” commented Piaggio’s National Sales Manager Gavan Moody.

“The strong Australian dollar has provided significant pricing advantages for Aussie scooter purchasers and Piaggio has made it clear they will continue to pass these savings on wherever possible”.

“These price reductions represent reduced MLPs on some of our best selling Piaggio and Vespa models. The Italian brand is really a benchmark for scooters, so for the purchaser considering a scooter there has never been a better opportunity to experience the pleasure of owning a genuine Vespa , or the satisfaction of a contemporary styled Piaggio” said Moody.

The price reductions are effective immediately so see your local Piaggio / Vespa dealer for details.

“The Fly 150 continues to impress with its success” commented Piaggio Sales Manager Gavan Moody.

“Not only was it the top selling scooter in the category for the first quarter, it was also the 7th highest selling Road Bike overall, with an incredible 348 % increase in sales over last year”!

The ever popular Zip 50 was the 2nd highest selling scooter, and the 9th highest selling Road Bike overall, and the LX50 also made it into the top 10 in 8th position.

“Increased petrol prices would have no doubt contributed to the upswing in scooter sales, but at the end of the day consumers recognise that when making the lifestyle choice of purchasing a scooter, they are far better off with a premium brand such as a Piaggio / Vespa, which will not only provide peace of mind, and excellent re-sale value, but many years of trouble free scootering”

No.1 Selling scooter brand
No.1 Selling Scooter Fly 150
No.2 Selling Scooter ZIP 50
No.8 Selling Scooter LX 150
No.7 Selling Road Bike Fly 150
No.9 Selling Road bike ZIP 50

About Piaggio
The Piaggio company, nestled in the Tuscan countryside between Florence and Pisa, first invented scooters in 1946 when it produced the first-ever Vespa and helped liberate a war-torn Italy. Vespa remains the iconic scooter brand with its unique metal-bodied design. Today, Piaggio continues to produce scooters under the classic Vespa brand, the sporty Gilera brand and the contemporary Piaggio brand. In Australia, PS Importers is the sole importer of this iconic and popular range

About Vespa
Audrey Hepburn and Gregory Peck in “Roman Holiday” were only the first of a long series of international actors and actresses to be seen on the world’s most famous scooter. In photo shoots, films and on the set, the Vespa has been a “travel companion” for names like Raquel Welch, Ursula Andress, Geraldine Chaplin, Joan Collins, Jayne Mansfield, Virna Lisi, Milla Jovovich, Marcello Mastroianni, Charlton Heston, John Wayne, Henry Fonda, Gary Cooper, Anthony Perkins, Jean-Paul Belmondo, Nanni Moretti, Sting, Antonio Banderas, Matt Damon, Gérard Depardieu, Jude Law, Nicole Kidman, Eddie Murphy and Owen Wilson.

“The Fly 150 continues to impress with its success” commented Piaggio Sales Manager Gavan Moody.

“Not only was it the top selling scooter in the category for the first quarter, it was also the 7^th highest selling Road Bike overall, with an incredible 348 % increase in sales over last year”!

The ever popular Zip 50 was the 2^nd highest selling scooter, and the 9^th highest selling Road Bike overall, and the LX50 also made it into the top 10 in 8^th position.

“Increased petrol prices would have no doubt contributed to the upswing in scooter sales, but at the end of the day consumers recognise that when making the lifestyle choice of purchasing a scooter, they are far better off with a premium brand such as Piaggio / Vespa, which will not only provide peace of mind, and excellent re-sale value, but many years of trouble free scootering”

No.1 Selling scooter brand

No.1 Selling Scooter Fly 150

No.2 Selling Scooter ZIP 50

No.8 Selling Scooter LX 150

No.7 Selling Road Bike Fly 150

No.9 Selling Road bike ZIP 50